4 June 2025
You’ve built something meaningful. You’ve tested it. You’ve seen impact.
Whether you’re preparing to scale your solution or still refining it, one thing is clear: how you tell the story of your work matters.
Too often, that story gets left behind as teams focus on funding, partnerships, or operations. But storytelling isn’t fluff — it’s strategy. Especially in healthcare, where trust, context, and credibility are everything.
For many African health innovators, the journey from early pilot to something bigger is packed with insights worth sharing. But with so much focus on building, the communication often comes last — or not at all.
Here’s how to make storytelling part of your growth strategy:
1. Start With the Problem (Still)
Even if your audience knows the problem, you need to frame it again — in your context. What’s the real-world cost of this gap? What’s still not working in the system? Why does it matter now?
Stories that start with relevance and urgency land harder
2. Show the Before, the During — and Not Just the After
Your pilot wasn’t just a test. It was a window into possibility. Instead of skipping to results, walk us through what you tried, what worked, and what you adjusted along the way.
People don’t invest in perfection — they invest in progress
3. Let Real People Speak
Whether it’s a nurse who used your tool, a patient who benefitted, or a clinic manager who shared feedback — let their voices be part of the story. Quotes, reactions, and even constructive critiques build trust.
This isn’t just narrative — it’s evidence.
4. Don’t Wait for Perfection
You don’t need a full comms team or studio-produced video to start telling your story. A well-written post, a behind-the-scenes voice note, or a short team update can go a long way.
Be honest. Be visible. That’s how momentum builds.
5. Align Your Story With What You Want Next
Looking for partners? Funders? New markets? Talent? Align your message with your goals. The core story can stay the same — but tailor how you tell it depending on who’s listening.
Your story should work for you, not just sound good.
Remember: Scaling without storytelling makes it harder for people to connect, support or say yes.
Whether you’re in an early-stage pilot, refining your model, or expanding into new regions — your story deserves to be told.
Start now.
We’re more than a marketing and communications agency; we’re your strategic storytellers, collaborative connectors, and catalysts for change in science, health & technology.
